Anti-Ad block
Many
websites and blogs earn through advertisements. However, several users are now
blocking advertisements on their browsers. This is because not all
advertisements are safe. Some would lead you to malware infected sites or links
that would cause various problems including annoying pop-ups and privacy risks.
Website owners that rely on advertisements on the other hand lose earnings
because of users blocking ads, which could lead to loss of their business.
What are Ad Blockers?
Ad
blockers as the term suggests are programs designed to block advertisements on
websites. Since the number of digital advertisements has increased over the
past years, the number of people using ad blockers also went up. Around 150
million people are using ad blockers nowadays. Aside from the privacy risks
that these advertisements could cause, another reason why these ads are being
blocked is that people just want instant access to the content they are looking
for and not be bothered by advertisements. These ad blockers usually do not
have a white list feature that would allow ads on trusted sites. They work by
blocking ads on all websites.
What are Anti Ad
Blockers?
Anti
ad blockers are the answer of website and blog owners that rely on
advertisements for their earnings on the ad blocker problems. These ad blockers
typically work by determining which of the visitors are using ad blockers. This
could help them know if the site has several users that have ad blockers, which
prevent advertisements from showing. From there, appropriate action can be
made.
These
anti ad blockers offer varying features. Some would notify users to disable
their ad blockers to view the site’s content. This is a fair alternative for
both sides. Site owners spend time, effort and resources to provide people with
their content for free. The content can be given without a cost because they
are paid by advertisers. With ads being blocked, owners would lose their
earnings, which could lead to their site shutting down, if they do not earn
from it. By asking users to allow ads in order for them to gain access to the
content, the decision would still be up to the users. If they really want to
see the content and they trust the site, they can always disable their ad
blocker for it. Other anti ad blockers would redirect users to another site
that’s similar to it. Users will not be able to see the specific content that
they are looking for on that site if their ad blocker is enabled.
Other
sites offer paid subscription to users that would allow them to gain access to
the contents without advertisements. This is one way for them to still earn and
allow users who prefer not to disable their ad blockers to access their
content. Moreover, they are still earning from mobile users as of now since
only a small percentage of them use ad blockers on their smartphones.
Users must also consider the fact that in order
for these sites to continue operating, they need to earn, which they can get
from advertisers. However, it’s also understandable that users do not want
anything that would infect their computers or put their privacy at risk. This
is why site owners must also consider the ads that they would be adding on
their websites and ensure they are safe.